For this class project we were asked to design a windmill prototype that would provide a wind power solution for residential customers. We researched American wind pump company Aermotor and were asked to combine the brand qualities of a second company of our choice. I chose the new American company Shinola. These definition charts helped identify brand attributes:
Starting with shape exploration to decide what the windmill might look like. Through peer review, we identified several problems to keep in mind. 1. visual blight, 2. perceived danger of spinning blades, 3. potential noise issues.
After exploring several residential directions, I decided the right direction was to create an “Aermotor upgrade.” There are thousands of Aermotors already in service, by utilizing existing towers and even existing windmill parts, we can provide a low-cost solution to bring electricity and storage to remote ranches and farms. The Shinola windmill provides electricity to a battery bank and on to an electric water pump.
Aermotor windmills are simply wind driven water pumps. By replacing the body with an electricity generating body, then storing the electricity in a battery bank and installing an electrical water pump, the features of the Aermotor are unchanged with the added benefit of electricity on demand.